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The Shop

Since opening in Autumn of 2022, Mercurial has been a space to showcase emerging independent designers and established premium collections, with a focus on slow fashion. We believe in classic, timeless silhouettes made to last, juxtaposed with unique novelty that stands out and feels good. "Even if it's not something you'll wear every day, it makes you happy every day you see it in your closet."

The Team

Founder Alex Chichak believes in shopping small and supporting local. With a tenure of 20 years in the retail industry, Mercurial is his first foray into ownership and doing things a little differently; a focus on community, connection, and inclusion. 

The Name

mer·cu·ri·al/mərˈkyo͝orēəl/(of a person) subject to sudden or unpredictable changes of mood or mind.

"I chose Mercurial because I love the word - how it looks, how it sounds, and what it means. But I really love it because I believe to mean that the store never has to be only one thing: one aesthetic, one client, or one identity. It can shift and change and adapt to whatever it needs to be, and whatever I want it to be."